Questions, answered straight.

They're one team, not two departments. The same senior people sit across the strategy and the execution, so the plan is written by the people who have to ship it. There's no handoff to brief, no context lost between firms, and no "that's out of scope" when the strategy meets the real world. Consultancy sets the direction and the number; marketing builds and runs the work that moves it. Both report to the same goal.

It starts with a short, honest conversation about where you are and the number you want to move. From there we scope the smallest piece of work that gets you a real result, agree what success looks like, and run it. Some engagements are a fixed-term sprint against one metric; some are an ongoing retainer where we run your channels month over month; some begin with a one-off diagnostic. In every case, senior people do the work from the first idea to the result it was meant to deliver.

We scope to the goal, not to a price list. Wherever the work has a clear shape we quote a fixed fee, so there are no surprises and no clock-watching. Our productised packages — the Brand Starter Kit, Growth Sprint, Consultancy Diagnostic and Marketing Retainer — are designed as clean entry points with a defined scope and timeline. Ongoing work is a monthly retainer. We'll give you a clear figure before any work begins; we don't quote real prices online because the right number depends on your goal, and pretending otherwise would just be a quote wall.

It depends on the scope, but as a guide: a brand starter runs around three to four weeks, a focused growth sprint is about six weeks against a single number, and a diagnostic is roughly two weeks. Retainers are ongoing and review on a regular cadence. We'll confirm a realistic timeline when we scope the work — and we'd rather give you an honest date than an optimistic one.

You get a clear next step, usually within one business day. That's a real reply from a senior person — not an auto-responder and not a sales sequence. We'll either suggest a short call to understand the goal, or, if it's already clear, come straight back with how we'd approach it. No pressure, no drawn-out funnel.

Founder-led and scaling businesses — launching, growing, or repositioning — where the person setting the direction is still close enough to the work to move fast with us. We're most useful when you're tired of the choice between a consultant who won't execute and an agency that executes without a strategy. We're not the right fit for work that only needs a pair of hands with no thinking attached, or thinking with no intention of acting on it.

Yes. We work with clients wherever they are and run engagements remotely by default, with calls and shared docs keeping everything visible. Where it helps the work — a workshop, a launch, a working session — we're happy to meet in person. The model doesn't change with the postcode: the same senior team, accountable to the same number.

An agency executes a plan — often one written by someone else, or assembled from a brief. We bring the strategy with us, so the work isn't busy-work against a guess. And we're accountable to the outcome, not the volume of deliverables. We're not trying to bill you for more activity; we're trying to move the number we agreed and stop when it's moved.

A strategy consultancy hands you a deck and leaves. We stay. We don't think our job is done when the thinking is — we run the plan, build the work, and own the result alongside you. You don't have to go and find a separate firm to execute what we recommended; the people who made the plan are the people who deliver it.

Yes — you can start on either side. Plenty of engagements begin with a single need: a brand refresh, a campaign, a growth diagnostic. The advantage of the ampersand is that when the work touches the other side — and it usually does — the same team can pick it up without a fresh handoff. You're never forced to take both; you're just never left stranded between them.